Light the Way campaign shines spotlight on mental illness

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The Canadian Mental Health Association kicked off its 8th annual Light the Way holiday fundraiser on Thursday.

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“We know the holidays can be very difficult for many and our annual holiday campaign is intended to support our customers who need extra help and also for those coping with the death of a loved one,” said Kim Willis, BCAM Local Branch Manager. communication and promotion of mental health.

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“‘Help us help others’ is our call to action this year,” Willis said.

The local association held an event at Devonshire Mall on Thursday to announce the campaign, which raises funds for two of its programs that are not fully government funded.

The Client Assistance Fund provides clients with short-term financial support through their Community Support Worker to help with groceries, transportation to appointments, clothing for job interviews and other expenses.

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